Authors: Tim Templeton and The Ken Blanchard Series

View Cover Image

Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers. Your customers and clients already know every new contact you will ever need to succeed—by applying Tim Templeton's system they will naturally refer them to you.

The Referral of a Lifetime uses an entertaining fictional story to emphasize the importance of "putting the relationship first"—building an ongoing relationship with customers based on genuine respect and caring, rather than just making the sale and moving on. More than just teaching a system for increasing business success, The Referral of a Lifetime crystallizes people's desire to practice "the golden rule" in business and to be accepted as a professional with integrity and character. This straightforward and powerful book will ultimately change the way you look at all the relationships in your life.

Endorsements

"Entertaining, engaging, and informational, The Referral of a Lifetime is packed with great insights and direction on how to build a profitable, relationship-based company and keep it that way." 

—Fred Johnson, Director of Marketing, Personal Coaching Division, Franklin-Covey
 

"Powerful testimony for the value of a lifetime relationship and what it means to your bottom line in business and in life. If you could read only one book that proposes a system for achieving customer retention and referrals, this is it." 

—Brad Orr, CEO, John Burnham & Company