Authors: Ken Blanchard and Colleen Barrett

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As Southwest's President, Colleen Barrett proved that leading with love is the non-stop route to outstanding business performance. Now, in an inspiring conversation, Barrett and legendary leadership expert Ken Blanchard explain what love-based leadership really means...why there's nothing "soft" about it...and how you can start leading with love right now, wherever you are!

So by now, you may be asking yourself, where does "LUV" come into all of this? Since the 1970s, it's been Southwest Airlines' New York Stock Exchange symbol, and represents their philosophy and commitment to both their employees and customers.

Colleen Barrett began her career as an executive secretary, yet Southwest Airlines' founder chose her to succeed him as president. When asked why, he said, "Because she knows how to love people to success."

Lead with LUV is an extraordinary, wide-ranging conversation between Barrett and Ken Blanchard. Together, they reveal why leading with love is the most powerful way to lead, how to make it work, and how it can help you achieve unprecedented business performance.